Grow your business with
paid ads experts

Grow your brand
with paid ads

Grow your business with
paid ads experts

Google Ads experts for lead-gen businesses.
Not an agency, just growth experts.

Google Ads experts for lead-gen businesses.
Not an agency, just growth experts.

Google Partner Badge

Google Partner

Google Partner

Meta Pro Partner Badge

Meta Partner

Meta Partner

Let’s grow

Let’s grow

Let’s grow

Book in a call

Book in a call

Book in a call

Formulaik Google Ads experts collaborating on paid media strategy and lead generation systems

92%

Growth

6.5x

ROI

200+

Happy Clients

Formulaik Google Ads experts collaborating on paid media strategy and lead generation systems

92%

Growth

6.5x

ROI

200+

Happy Clients

  • GET FOUND

    ⬡

    GET NOTICED

    ⬡

    GET LEADS

    ⬡

    GET NOTICED

    ⬡

    GET FOUND

    ⬡

    GET LEADS

    ⬡

  • GET FOUND

    ⬡

    GET NOTICED

    ⬡

    GET LEADS

    ⬡

    GET NOTICED

    ⬡

    GET FOUND

    ⬡

    GET LEADS

    ⬡

Ongoing growth, expertly managed.

Ongoing growth, expertly managed.

At Formulaik, growth is engineered, not guess work. We fix the data, control the automation, and build performance systems around how your business actually converts. By combining deep technical expertise with your commercial goals, we turn paid ads channels into a reliable engine for consistent, measurable business growth.

At Formulaik, growth is engineered, not guess work. We fix the data, control the automation, and build performance systems around how your business actually converts. By combining deep technical expertise with your commercial goals, we turn paid ads channels into a reliable engine for consistent, measurable business growth.

Formulaik founder providing strategic Google Ads advice to improve ad efficiency and pipeline performance

15

Years Experience

15

Years Experience

168%

YoY Growth

168%

YoY Growth

279K

Leads Generated

279K

Leads Generated

$311m

Client Revenue

$311m

Client Revenue

Our expertise

Our expertise

Explore our range of solutions and services to learn how we can grow your brand.

Explore our range of solutions and services to
learn how we can grow your brand.

Google Ads

Meta

Strategy

Google

Tiktok

Landing Page

Lead Generation

Copy

LinkedIn

Analytics

Management

Creative

Formulas

Paid Ads

Meta

Strategy

Google

Tiktok

Landing Page

Lead Generation

Copy

LinkedIn

Analytics

Management

Creative

Formulas

Our expertise

Explore our range of solutions and services to learn how we can grow your brand.

Paid Ads

Meta

Strategy

Google

Tiktok

Landing Page

Lead Generation

Copy

LinkedIn

Analytics

Management

Creative

Formulas

What’s your next move?

What’s your next move?

Speak with the experts doing the work for some of Australia's leading businesses.

Speak with the experts doing the work for some of Australia's leading businesses.

Let’s chat

Let’s chat

Let’s chat

Looking to
grow

For established businesses looking to scale and refine their traffic, leads and sales.

Looking to evolve

For brands looking for a strategic refresh to regain momentum and brand clarity.

Let's Chat

Looking for advice

Strategic advice from industry experts with over 20 years of experience.

Looking to
grow

For established businesses looking to scale and refine their traffic, leads and sales.

Let's Chat

Looking to evolve

For brands looking for a strategic refresh to regain momentum and brand clarity.

Let's Chat

Looking for advice

Strategic advice from industry experts with over 20 years of experience.

Let's Chat

Growth that speaks for itself.

If you know any of these brands, then you’ve seen our work. Our commitment to our clients is month-on-month, year-on-year growth. Ready to join them?

How it works

From onboarding to launch.

Audit &
Alignment
Audit &
Alignment
Audit &
Alignment

We dive into what makes your brand unique,
your target audience, and where the growth opportunities are.

We dive into what makes your brand unique, your target audience, and where the growth opportunities are.

We dive into what makes your brand unique, your target audience, and where the growth opportunities are.

We dive into what makes your brand unique, your target audience, and where the growth opportunities are.

Strategise
& Build
Strategise
& Build
Strategise
& Build

We develop a strong 6-month strategy tailored to your goals creating campaigns that resonate with your audience and promote your best features.

We develop a strong 6-month strategy tailored to your goals creating campaigns that resonate with your audience and promote your best features.

Launch &
Refine
Launch &
Refine
Launch &
Refine

Your campaigns go live, and we continuously refine them. Analyzing the data as we go to ensure they perform at their best and deliver consistent growth.

Your campaigns go live, and we continuously refine them. Analyzing the data as we go to ensure they perform at their best and deliver consistent growth.

Tools we use
Tools we use
Tools we use

Slack for chat

Slack for chat

Slack for chat

Loom for updates

Loom for updates

Loom for updates

Canva for design

Canva for design

Canva for design

Figma for mockups

Figma for mockups

Figma for mockups

Agency Analytics for reporting

Agency Analytics for reporting

Agency Analytics for reporting

Stripe for payment

Stripe for payment

Stripe for payment

Google

Google

Meta

Meta

LinkedIn

LinkedIn

Squarespace

Squarespace

Wordpress

Wordpress

Tiktok

Tiktok

Platform expertise
Platform expertise
Platform expertise

Retainer Packages

We offer tiered marketing packages designed to meet your specific needs and budget.

2/4 Spots Available

Starter
Starter

30+ hours a month dedicated to your account

Perfect for: Businesses looking to start with targeted campaigns to drive results.

Start your retainer

What's included:

30+ Team hours a month

Dedicated Account Manager

Google Ads Setup & Management

Monthly Reporting Calls

Weekly Optimisation

24/7 Real-time reporting analytics

1/3 Spots Available

Pro
Pro

50+ hours a month dedicated to your account

Perfect for: Growing businesses ready to scale with multi-channel campaigns.

Start your retainer

What's included:

50+ Expert team hours a month

Dedicated Account Manager

Google Ads Setup & Management

Meta Ads Setup & Management

Monthly Reporting Calls

Weekly Optimisation

24/7 Real-time reporting analytics

Enhanced Audience Segmentation

Quarterly Competitor Analysis

1/2 Spots Available

Premium
Premium

70+ hours a month dedicated to your account

Perfect for: Established businesses seeking comprehensive, data-driven growth.

Start your retainer

What's included:

70+ Expert team hours a month

Dedicated Account Manager

Dedicated Account Strategist

Omni Channel Setup & Management

Enhanced Audience Segmentation

Quarterly Competitor Analysis

Custom monthly Reporting Calls

Fortnightly status check-ins

Weekly Optimisation

24/7 Real-time reporting analytics

Setup Work
Setup Work
Setup Work
Website & Ad Audit
Website & Ad Audit

Ensure your digital presence is optimized from the start. We’ll dive into your website and ad performance, identifying areas for improvement to set you up for success.

Book In

Growth Strategy
Growth Strategy

Lay the groundwork for sustained growth with a tailored strategy. We’ll develop a comprehensive plan that aligns with your business goals and targets the right audience.

Book In

Case studies

With a foundational approach, we've helped our clients grow long term.

Zoomo

Zoomo

Zoomo

Commercial E-Bike Hire
Commercial E-Bike Hire

Sydney-based, global brand

Sydney-based, global brand

Digital Strategy

Digital Strategy

Paid Ad Management

Paid Ad Management

Starting with a single store in Melbourne, we developed, launched and managed their rollout and growth globally over 3 years, taking Zoomo from an idea to a $100m+ brand.

Starting with a single store in Melbourne, we developed, launched and managed their rollout and growth globally over 3 years, taking Zoomo from an idea to a $100m+ brand.

Achievements:

Achievements:

13 new stores launched globally

13 new stores launched globally

413% YoY growth across AUS, UK & US

413% YoY growth across AUS, UK & US

30% decrease in the global cost of customers

30% decrease in the global cost of customers

a lady in light denim pant and jacket riding a Zoomo bike

Hub Australia

Hub Australia

Hub Australia

Premium Coworking & Event Spaces
Premium Coworking & Event Spaces

Melbourne-based, national brand

Melbourne-based, national brand

Digital Strategy

Digital Strategy

Paid Ad Management

Paid Ad Management

From launching and promoting over a dozen locations, to navigating the pandemic, we're a proud partner in Hub Australia's long term growth.

From launching and promoting over a dozen locations, to navigating the pandemic, we're a proud partner in Hub Australia's long term growth.

Achievements:

Achievements:

11 new locations successfully launched in 4 years

11 new locations successfully launched in 4 years

Thousands of new signups nationally across 5 states

Thousands of new signups nationally across 5 states

No. 1 coworking brand across Google, Meta & offline

No. 1 coworking brand across Google, Meta & offline

the Hub Australia co-working nd event space interior with an open floor working area, floor to ceiling windows, aisles, sofa, and chairs for working

Wisr

Wisr

Wisr

Australia's First Neo-lender & Fintech Leader
Australia's First Neo-lender & Fintech Leader

Sydney-based, national brand

Sydney-based, national brand

Digital Strategy

Digital Strategy

Paid Ad Management

Paid Ad Management

Launching Australia's top fintech app to #10 on the iOS App Store in our first month, we helped them grow into a $98 million company with 120 person strong team in 5 years.

Launching Australia's top fintech app to #10 on the iOS App Store in our first month, we helped them grow into a $98 million company with 120 person strong team in 5 years.

Achievements:

Achievements:

60,000+ credit score applications in 2 years

60,000+ credit score applications in 2 years

2,500+ new loan applications generated

2,500+ new loan applications generated

193% YoY growth across their 3 brands

193% YoY growth across their 3 brands

two iPhones showcasing the User Interface of the Wisr App

DIY Blinds

DIY Blinds

DIY Blinds

Premium Custom Blinds & Curtains
Premium Custom Blinds & Curtains

Melbourne-based, national brand

Melbourne-based, national brand

Digital Strategy

Digital Strategy

Paid Ad Management

Paid Ad Management

DIY Blinds is one of Australia’s leading blind and curtain manufacturers selling direct to consumers. We worked to optimise their spend, campaigns and conversion rate online.

DIY Blinds is one of Australia’s leading blind and curtain manufacturers selling direct to consumers. We worked to optimise their spend, campaigns and conversion rate online.

Achievements:

Achievements:

26% increase in monthly advertising sales

26% increase in monthly advertising sales

37% increase in website conversion rate

37% increase in website conversion rate

59% Year-on-year growth

59% Year-on-year growth

a bright, beautiful, minimalistically designed room, with floor to ceiling drapes, a designer chair, and potted plant at the foot of a bed with frame

Prologue by NIDA

Prologue by NIDA

Prologue by NIDA

Professional Development for Gen Z/Millenials
Professional Development for Gen Z/Millenials

Sydney-based, national brand

Sydney-based, national brand

Digital Strategy

Digital Strategy

Paid Ad Management

Paid Ad Management

Brand Development

Brand Development

We worked in partnership with NIDA to help them launch Prologue by NIDA, their first original brand and product offering in-market, across paid ads, socials, PR and more.

We worked in partnership with NIDA to help them launch Prologue by NIDA, their first original brand and product offering in-market, across paid ads, socials, PR and more.

Achievements:

Achievements:

Featured on Pedestrian, Sydney Herald and The Morning Show

Featured on Pedestrian, Sydney Herald and The Morning Show

Successful Influencer, PR & Digital Ad campaigns

Successful Influencer, PR & Digital Ad campaigns

Drove sales and demo inquiries nationally

Drove sales and demo inquiries nationally

A Prologue Company Kit showcasing a journal with debossed logo, pink and orange card set, with a Brown letter in a Purple and Yellow Cover Jacket

Your success is our success!

Here’s what our clients have to say about working with us.

“The Formulaik team helped us scale our brand and app platforms reaching tens of thousands of new customers.”

James Goodwin

Wisr

Chief Marketing Officer

“The Formulaik team helped us scale our brand and app platforms reaching tens of thousands of new customers.”

James Goodwin

Wisr

Chief Marketing Officer

“The Formulaik team helped us scale our brand and app platforms reaching tens of thousands of new customers.”

James Goodwin

Wisr

Chief Marketing Officer

“We have been happily working with the Formulaik team for years now, they have been pivotal to our growth as a business - we would be lost without them!"

Amy Green

Hub Australia

National Marketing Manager

“We have been happily working with the Formulaik team for years now, they have been pivotal to our growth as a business - we would be lost without them!"

Amy Green

Hub Australia

National Marketing Manager

“We have been happily working with the Formulaik team for years now, they have been pivotal to our growth as a business - we would be lost without them!"

Amy Green

Hub Australia

National Marketing Manager

"Formulaik are a pleasure to work with. They are a team of smart, creative, hard-working and passionate individuals and we highly recommend working with them.”

Sheree Rubinstein

One Roof

Founder

"Formulaik are a pleasure to work with. They are a team of smart, creative, hard-working and passionate individuals and we highly recommend working with them.”

Sheree Rubinstein

One Roof

Founder

5.0 on Google
5.0 on Google
5.0 on Google
5.0 on Bark
5.0 on Bark
5.0 on Bark
5.0 on LinkedIn
5.0 on LinkedIn
5.0 on LinkedIn

FAQs

FAQs

Got questions? No problem! If you cant find the answer here feel free to get in touch.

Got questions? No problem! If you cant find the answer here feel free to get in touch.

Contact Us

Contact Us

What sets Formulaik apart from other marketing agencies?

We’re not an agency—we’ve seen the pitfalls of agency life: endless upselling, overloaded teams, and empty promises. With years of industry experience, we’re here to focus on what truly matters: doing great work with great people. Nothing excites us more than seeing our clients succeed and grow.

Can you provide a strategy or audit first?

What if I just want some advice?

How quickly can I get ads live?

Do you provide training so I can do it myself?

Do you do SEO?

We combine strategy, science and storytelling to curate marketing formulas that enable brands to grow reliably.

We acknowledge the Traditional Custodians of the land on which our office stands, the Wurundjeri people of the Kulin Nation and Kombumerri people of the Yagambeh nation, and pay our respects to Elders past, present and emerging.

Formulaik is an inclusive team and an ally of LGBTQIA+ community and the movement towards equality.

Company

Home

Google Ads

About Us

Case Studies

Pricing

Contact

Legals

Privacy Policy

Client Reporting

Socials

Instagram

LinkedIn

Copyright ©2026. All rights reserved.

We combine strategy, science and storytelling to curate marketing formulas that enable brands to grow reliably.

We acknowledge the Traditional Custodians of the land on which our office stands, the Wurundjeri people of the Kulin Nation and Kombumerri people of the Yagambeh nation, and pay our respects to Elders past, present and emerging.

Formulaik is an inclusive team and an ally of LGBTQIA+ community and the movement towards equality.

Company

Home

Google Ads

About Us

Case Studies

Pricing

Contact

Other

Privacy Policy

Client Reporting

Socials

Instagram

LinkedIn

Copyright ©2026. All rights reserved.

We combine strategy, science and storytelling to curate marketing formulas that enable brands to grow reliably.

Company

Home

Google Ads

About Us

Case Studies

Pricing

Contact

Legals

Privacy Policy

Client Reporting

Socials

Instagram

LinkedIn

We acknowledge the Traditional Custodians of the land on which our office stands, the Wurundjeri people of the Kulin Nation and Kombumerri people of the Yagambeh nation, and pay our respects to Elders past, present and emerging.

Formulaik is an inclusive team and an ally of LGBTQIA+ community and the movement towards equality.

Copyright ©2026. All rights reserved.

We combine strategy, science and storytelling to curate marketing formulas that enable brands to grow reliably.

Company

Home

Google Ads

About Us

Case Studies

Pricing

Contact

Legals

Privacy Policy

Client Reporting

Socials

Instagram

LinkedIn

Copyright ©2026. All rights reserved.

We acknowledge the Traditional Custodians of the land on which our office stands, the Wurundjeri people of the Kulin Nation and Kombumerri people of the Yagambeh nation, and pay our respects to Elders past, present and emerging.

Formulaik is an inclusive team and an ally of LGBTQIA+ community and the movement towards equality.