Empowering women to enjoy, explore + celebrate their bodies.
01
Scope Of Work
Our very own Ty is the creative mind behind Oh My Vibes, in collaboration with her partner Mitch - they took on the challenge of building a brand that couldn't advertise.
Through organic marketing and word of mouth Oh My sold out in its first month and has over 9 million views on Tiktok. Mitch and Ty were involved in all aspects of the brand creation, marketing, website, socials, emails (and late nights packing thousands of vibes)
"Mitch & Ty helped us scale our brand and app platforms reaching tens of thousands of new customers."
Amy Green
National Marketing Manager Hub Australia
"We have been happily working with Mitch, Ty and the team for years now, they have been pivotal to our growth as a business. Always appreciate their knowledge & insight for all things brand and marketing. As an extension of our internal marketing team, - we would be lost without them!"
Sheree Rubinstein
Co-Founder One Roof
"Formulaik are a pleasure to work with. They are a team of smart, creative, hard working and passionate individuals and we highly recommend working with them. We absolutely love them and what they have done for our business!"
Tom Mansfield
Marketing Director Ride Zoomo
"Formulaik helped take Zoomo from a series A startup in Melbourne with one location, to 13+ locations on 4 continents."
Travis Lowe
Founder & Director Humpy Co.
"Mitch and the team at Formulaik have helped us grow our business the past few years before and after covid to the biggest our brand has ever been."