A leading home furniture brand was facing a 34% return rate on online orders — most due to size, color, or style mismatches. We partnered with them to implement an AR-powered product preview that let customers visualize items in their actual space before purchasing.
The Challenge: Online shoppers couldn't gauge how products would look or fit in their homes. This led to high return rates, increased logistics costs, and declining customer satisfaction scores (NPS dropped to 22).
Our Approach: We integrated WebAR (no app download required) into their product pages, allowing customers to place 3D models of furniture in real-time using their phone camera. We A/B tested AR-enabled vs. standard listings across 120 SKUs over 90 days.
Key Results:
Return rate dropped from 34% → 9%
Average session duration increased by 2.4x
Conversion rate lifted by 28%
Customer NPS jumped from 22 → 61
$1.2M saved in reverse logistics over 6 months
"We expected a modest improvement. Instead, AR fundamentally changed how our customers shop online."
AR isn't a gimmick — it's a conversion tool. By closing the gap between expectation and reality, immersive previews build buyer confidence and drastically cut post-purchase friction.
